CiGusta and Nina Food Shanghai LTD have announced a series of new openings that testify in strengthening their tricolor brand in the Chinese market.
Other than the actual 5 CiGusta stores already present in China, the Chief Executive Officer Dario Rabboni has announced the opening of other brand new stores during the first quarter of 2017, demonstrating a strong belief in the strengthening of the brand’s presence in the country.
Together with Nina Food, CiGusta’s goal would be to bring the culture of food and the genuineness of Italian cooking to China, offering menus prepared with fresh, natural ingredients according to traditional recipes: fresh pasta, pizza, and other Italian specialties from the oven.
“CiGusta’s points of sale are they offer great places to socialize, relax, or hold business meetings and activities. CiGusta offers locations for all different purposes, with elegant offices in key locations and in the city where your store will be – says Jenny Sun, vice president of Nina Food. In malls, in office complexes, and close to tourist attractions, CiGusta stores have had great success with people of many different ages. Chinese teenagers, children, couples, and families are happy to find out more about the true tradition of Italian food.” The staff at Nina Food Shanghai attended intensive cooking classes at CiGusta in Italy, where Italian and Chinese staff worked together on the basis of quality Italian ingredients, adding creativity and imagination.